KUALA LUMPUR: Maxis Communications Bhd plans to launch its digital video broadcasting-handheld (DVB-H) service in the first quarter of next year, said head of new products and new businesses Dr Nikolai Dobberstein.
The service will allow users to view TV programmes on their DVB-H-enabled mobile phones in a more convenient manner and receive high-quality audio-visual.
Dobberstein said Maxis had completed a three-month trial run in the Klang Valley.
The launch, however, is subject to the Malaysian Communications and Multimedia Commission awarding the mobile TV spectrum to sister company Astro All Asia Network plc.
Pay TV station Astro is actively pursuing the mobile TV content provider business, and DVB-H enables TV programmes to be broadcast directly to handsets that support the technology.
"The area of coverage, whether it will be nationwide or otherwise, depends on the spectrum assigned to Astro," Dobberstein told a media briefing yesterday.
He said mobile phone users would get "the actual TV viewing experience" as it would be simpler to switch on the mobile TV and change channels.
Besides offering higher audio-visual quality, the DVB-H technology also enables a lower usage of battery power compared with viewing via conventional networks such as General Packet Radio Service or Enhanced Data Rate for GSM Evolution.
Maxis tested the service on 100 users in the Klang Valley, who were given access six TV channels and three radio channels on their phones.
Wednesday, August 29, 2007
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