KUALA LUMPUR: Maxis Communications Bhd eyes the BlackBerry individual market segment with the launch of its BlackBerry Curve smartphone and entry-level BlackBerry service package here yesterday.
“For as low as RM20 per month, Malaysians are able to send and receive email and even continuously chat online, while on the go,” its chief operating officer Jon Eddy Abdullah said.
“We target to sell more than 2,000 units (of the BlackBerry) by year-end,” he said, adding that the new smartphone, targeted at individual entry-level users, would increase the company‘s individual users by year-end.
Eddy said 70% to 80% of the company’s current BlackBerry market were from enterprise consumers serving over 200 corporations in the country, with the rest from the individual segment. He said the company’s BlackBerry market had been growing over 80% year-on-year.
“We see a huge growth potential in the individual market segment and we are happy to announce that we have more than 10,000 BlackBerry consumers now. Since we launch our BlackBerry Pearl last February, we saw a shift of more individual consumers picking up Blackberry. We have over a couple of thousands sales and we see no reason this new package won’t reach the same sweet spot,” he said at the launch.
He said the BlackBerry Curve 8300, priced at RM1,999, featured a smooth and friendly handset design and offered renowned BlackBerry email and messaging experience.
He added that the smartphone also comes with intuitive trackball navigation system, 2 megapixel camera, fast web browsing and powerful multimedia capabilities.
“It also comes with value-added applications like Namimail, a Japanese read and write e-mail solution as well as a mobile stock trading solution,” Eddy said, adding that Maxis would be introducing a mobile banking solution in the near future.
Saturday, August 25, 2007
Celcom to boost business mobile market with enhanced PowerTools
KUALA LUMPUR: Celcom (Malaysia) Bhd, in a move to strengthen its business mobile market, has launched its enhanced PowerTools service offerings that could boost the usage by another 25%, its chief executive officer Datuk Seri Shazalli Ramly said.
"We expect to achieve 500,000 (from the estimated 400,000 corporate lines excluding the data lines as at end June 30) by end of this year," he said.
He added that the company is already the country’s largest business service provider with a majority share of business lines and revenue.
"To cement our leadership position, we had enhanced our PowerTools suite to provide a range of reliable and customisable business products and services to make businesses more efficient, and to drive down their costs," he said.
Shazalli said its PowerTools portfolio, primarily for medium-sized businesses and corporate customers, would provide reliable, efficient and quality communications for their managers, field workers and internal business processes.
Shazalli
The services offered under PowerTools fall into three categories — Workforce Mobility, Business Solutions (Mobile Office) and Value-Added Services.
"For instance, (one of) our business solutions offerings comprises Power 38, which offers free calls between colleagues with a minimum monthly commitment of just RM38 per month," he said.
Shazalli added that the enhanced offerings also featured its BlackBerry services, which consisted of its BlackBerry Enterprise Server (BES) and BlackBerry Internet Service (BIS).
"With our Workforce Mobility solutions, enterprises’ field personnel can quickly access corporate applications and work orders while they are out in the field," he said, adding that the new BlackBerry Bonneville will be introduced early next month.
Shazalli said Celcom was also currently the largest machine-to-machine (M2M) provider in the country, with close to 50,000 data lines already deployed for remote meter reading, fleet management, wireless point of sales terminals and ATM machines.
"We expect to achieve 500,000 (from the estimated 400,000 corporate lines excluding the data lines as at end June 30) by end of this year," he said.
He added that the company is already the country’s largest business service provider with a majority share of business lines and revenue.
"To cement our leadership position, we had enhanced our PowerTools suite to provide a range of reliable and customisable business products and services to make businesses more efficient, and to drive down their costs," he said.
Shazalli said its PowerTools portfolio, primarily for medium-sized businesses and corporate customers, would provide reliable, efficient and quality communications for their managers, field workers and internal business processes.
Shazalli
The services offered under PowerTools fall into three categories — Workforce Mobility, Business Solutions (Mobile Office) and Value-Added Services.
"For instance, (one of) our business solutions offerings comprises Power 38, which offers free calls between colleagues with a minimum monthly commitment of just RM38 per month," he said.
Shazalli added that the enhanced offerings also featured its BlackBerry services, which consisted of its BlackBerry Enterprise Server (BES) and BlackBerry Internet Service (BIS).
"With our Workforce Mobility solutions, enterprises’ field personnel can quickly access corporate applications and work orders while they are out in the field," he said, adding that the new BlackBerry Bonneville will be introduced early next month.
Shazalli said Celcom was also currently the largest machine-to-machine (M2M) provider in the country, with close to 50,000 data lines already deployed for remote meter reading, fleet management, wireless point of sales terminals and ATM machines.
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