Celcom to boost business mobile market with enhanced PowerTools

KUALA LUMPUR: Celcom (Malaysia) Bhd, in a move to strengthen its business mobile market, has launched its enhanced PowerTools service offerings that could boost the usage by another 25%, its chief executive officer Datuk Seri Shazalli Ramly said.

"We expect to achieve 500,000 (from the estimated 400,000 corporate lines excluding the data lines as at end June 30) by end of this year," he said.

He added that the company is already the country’s largest business service provider with a majority share of business lines and revenue.

"To cement our leadership position, we had enhanced our PowerTools suite to provide a range of reliable and customisable business products and services to make businesses more efficient, and to drive down their costs," he said.

Shazalli said its PowerTools portfolio, primarily for medium-sized businesses and corporate customers, would provide reliable, efficient and quality communications for their managers, field workers and internal business processes.

Shazalli
The services offered under PowerTools fall into three categories — Workforce Mobility, Business Solutions (Mobile Office) and Value-Added Services.

"For instance, (one of) our business solutions offerings comprises Power 38, which offers free calls between colleagues with a minimum monthly commitment of just RM38 per month," he said.

Shazalli added that the enhanced offerings also featured its BlackBerry services, which consisted of its BlackBerry Enterprise Server (BES) and BlackBerry Internet Service (BIS).

"With our Workforce Mobility solutions, enterprises’ field personnel can quickly access corporate applications and work orders while they are out in the field," he said, adding that the new BlackBerry Bonneville will be introduced early next month.

Shazalli said Celcom was also currently the largest machine-to-machine (M2M) provider in the country, with close to 50,000 data lines already deployed for remote meter reading, fleet management, wireless point of sales terminals and ATM machines.