Celcom targets more prepaid subscribers

PETALING JAYA: Celcom (M) Bhd has launched its prepaid “Xpax Who Says” campaign that targets to acquire more youth customers and retain its existing subscribers.

The telco introduced two bonuses at the launch of the “Xpax Bonus” campaign. They were the “Every Month Bonus” and “Birthday Bonus”. For its “Every Month Bonus”, Xpax users would get to enjoy free bonus airtime that would be automatically credited into customers’ account with a minimum of RM50 reload per month.

Meanwhile, its “Birthday Bonus” would reward its customers with free calls and SMSes (Short Messaging Service) to their 8pax (8 members in their friends and loved ones’ list) on their birthday and the next six days.

“Besides the two bonuses, we will be launching another two more very soon,” chief executive officer Datuk Seri Shazalli Ramly told reporters after the launch of the “Xpax Bonus” campaign here yesterday.

The telco had also introduced its new Xpax call rate of 35 sen per minute and one sen SMS Revolution, in conjunction with the launch of its “Xpax Bonus” campaign. Under the one sen SMS Revolution, Shazalli said the customer would be able to send messages to friends and loved ones for as low as one sen per SMS, beginning from 12 midnight until 5.59am.

“We currently have an SMS rate of up to 60 million per day, and it will probably reach 100 million per day by end of the year,” he said.

He said the company strategy’s for the second half of this year was to acquire new customers, increase loyalty with heavy bonuses and to continue its upward trend within its pre-paid sectors.

“There will be consumer excitement programmes throughout the remaining half of the year,” he said.

Shazalli said the response for its new mobile broadband service, which was launched two days ago, had been very encouraging with five signing up every 15 minutes.